Andre Martin
Mendoza College of Business
Assistant Professor of Marketing
- Marketing strategy
- Text analysis
- Privacy
- Artificial intelligence
- Machine learning
- Natural language processing
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Martin in the News
phys.org
Team develops method to help investors predict firms' decision-making, optimize portfolios, generate greater returns
April 11, 2024
New research from the University of Notre Dame introduces a novel method to help investors predict myopic marketing spending up to a year in advance, giving investors ample time to optimize their portfolios and generate much better returns.