Shijie Lu
Marketing
Howard J. and Geraldine F. Korth Associate Professor of Marketing
- Interaction between firms and consumers
- Digital media
- Online advertising
- Competitive strategy
- Digital piracy
Lu’s Latest News
Lu in the News
Futurity
COVID study shows online learning is better for some subjects
November 25, 2025
Surprisingly, the undergraduates in the new study performed better in math after switching to online classes—improving their scores by about eight to 11 points on a 100-point scale, according to Shijie Lu, an associate professor of marketing at the University of Notre Dame’s Mendoza College of Business.
phys.org
Certain subjects in higher education can be better taught online, study shows
November 19, 2025
Surprisingly, the undergraduates performed better in math after switching to online classes—improving their scores by about eight to 11 points on a 100-point scale, according to Shijie Lu, the Howard J. and Geraldine F. Korth Associate Professor of Marketing at Notre Dame's Mendoza College of Business.
The EDU Ledger
Online Math Classes Boosted College Students' Test Scores During COVID Lockdowns, Study Finds
November 19, 2025
"Contrary to the widespread belief that online education is less effective than face-to-face instruction, our findings show that students actually performed better online, at least in quantitative subjects during the pandemic," said Dr. Shijie Lu, the Howard J. and Geraldine F. Korth Associate Professor of Marketing at Notre Dame's Mendoza College of Business.
phys.org
Social media marketing shown to be most effective when it prompts consumers to start posting
August 01, 2023
"The Ripple Effect of Firm-Generated Content on New Movie Releases," published in the Journal of Marketing Research from lead author Shijie Lu, the Howard J. and Geraldine F. Korth Associate Professor of Marketing at Notre Dame's Mendoza College of Business, analyzes 145,502 firm-generated and 5.9 million user-generated Twitter posts associated with 159 movies.