Joonhyuk Yang
Marketing
Assistant Professor
- Marketing and technology
- Digital economy
- Platforms
- Advertising
- AI/Machine learning applications
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Yang in the News
Futurity
Grocery Shopping Could Prove Your Credit Worthiness
June 06, 2024
A naive approach of simply throwing all our data at this problem without any structure is unlikely to work,'” says Joonhyuk Yang, assistant professor of marketing at the University of Notre Dame’s Mendoza College of Business.
phys.org
Study: Grocery shopping habits prove credit worthiness, aiding those without credit history
May 23, 2024
New research from the University of Notre Dame shows that repeated trips to the grocery store may be all that's necessary to prove creditworthiness.