Shijie Lu

Marketing

Office: 393 Mendoza College Of Business
Notre Dame, IN 46556
Email: slyu@nd.edu
: Website

Howard J. and Geraldine F. Korth Associate Professor of Marketing

Interaction between firms and consumers
Digital media
Online advertising
Competitive strategy
Digital piracy

Lu’s Latest News

November 07, 2023

‘Crowding out’ the competition: Study reveals surprising livestream chatting and tipping behavior

July 31, 2023

Social media marketing most effective when it prompts consumers to start posting

October 06, 2022

Similarities in movie review content by critics and general users impact movie sales, study shows

Lu in the News

phys.org

Social media marketing shown to be most effective when it prompts consumers to start posting

August 01, 2023

"The Ripple Effect of Firm-Generated Content on New Movie Releases," published in the Journal of Marketing Research from lead author Shijie Lu, the Howard J. and Geraldine F. Korth Associate Professor of Marketing at Notre Dame's Mendoza College of Business, analyzes 145,502 firm-generated and 5.9 million user-generated Twitter posts associated with 159 movies.