Mitchell Olsen
Mendoza College of Business
Associate Teaching Professor, Marketing
- Brands
- Innovation and New Product Development
- “Green” Marketing Strategies
Olsen’s Latest News
Olsen in the News
South Bend Tribune
Tight labor market, rising costs and possible recession: How local businesses are surviving
June 17, 2022
That, coupled with the overall low unemployment rate, is what’s creating a workers’ market that’s becoming an “acute challenge” specifically to local business owners, says Mitchell Olsen, marketing professor with Mendoza College of Business at Notre Dame, which can ultimately carryover to consumers.
Reuters
Facebook-owner Meta heads for dismal quarter as advertisers unfriend
April 27, 2022
"The cost to acquire customers on digital channels like Facebook has increased while the ability to target customers has decreased," said Mitchell Olsen, assistant professor of marketing at the University of Notre Dame.
CNBC
Watch all the commercials from the 2022 Super Bowl
February 13, 2022
“Nostalgia is a really good way to tap into positive memories that large portions of viewing audience will have,” Mitchell Olsen, assistant professor of marketing at the University of Notre Dame’s Mendoza College of Business told CNBC. “It’s an opportunity to attach your brands with some of those positive associations.”
CNBC
Celebrities, humor and a huge dose of nostalgia will dominate Sunday’s Super Bowl ads
February 11, 2022
“Nostalgia is a really good way to tap into positive memories that large portions of viewing audience will have,” said Mitchell Olsen, assistant professor of marketing at the University of Notre Dame’s Mendoza College of Business. “It’s an opportunity to attach your brands with some of those positive associations.”
CNN
Welcome to the crypto Super Bowl
February 09, 2022
"There are certainly shades of 2000, but we're not sitting under the same tree exactly," said Mitchell Olsen, assistant professor of marketing at the University of Notre Dame's Mendoza College of Business.
South Bend Tribune
Pandemic effects, sales and openings: Here's what Michiana businesses faced in 2021
December 29, 2021
But Mitchell Olsen, a marketing professor at the Mendoza College of Business at the University of Notre Dame said he believes factors related to the jobs themselves are making them harder to fill, especially when job seekers see other opportunities in other industries with less stress and better pay and benefits, such as the RV industry in Elkhart County.
Medical, Marketing and Media
Five questions with… Notre Dame marketing professor Mitchell Olsen
October 28, 2021
According to new research conducted by Mitchell Olsen, assistant professor of marketing at the University of Notre Dame’s Mendoza College of Business, there are numerous tactics marketers can tap to not only chip away at vaccine-hesitant populations, but also help prepare for future health crisis responses.
South Bend Tribune
Recovery conundrum: Lack of workers could slow rebound in South Bend area hospitality industry
April 08, 2021
“People are finding the next best alternative from working in retail or restaurant is one of the more attractive options,” said Mitchell Olsen, a marketing professor at the Mendoza College of Business at University of Notre Dame. “We’re seeing one industry that was upended in a negative way, to some respect, but then we are living near an industry that benefited the most with the RV industry.”