Kristen Ferguson
Marketing
Assistant Professor
- Creativity and innovation
- Social emotions
- Product design and development
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Smartphones negatively impact charitable giving, revealing need for nonprofits to adapt messaging
June 07, 2024
“The mobile giving gap: The negative impact of smartphones on donation behavior,” recently published online by the Journal of Consumer Psychology, was authored by Kristen Ferguson, assistant professor of marketing at Notre Dame’s Mendoza College of Business, along with Stefan Hock and Kelly Herd from the University of Connecticut.