Kristen Ferguson
Marketing
Assistant Professor
- Creativity and innovation
- Social emotions
- Product design and development
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Ferguson in the News
Forbes
The Changemaker Interview: Kristen Ferguson, University Of Notre Dame
August 27, 2024
The popularity of smartphones has created opportunities and challenges for fundraisers according to “The Mobile Giving Gap: The Negative Impact of Smartphones on Donation Behavior” a recent study by Notre Dame Professor Kristen Ferguson and colleagues from The University of Connecticut.
Chamber of Commerce
What the 'Mobile Giving Gap' Teaches Small Businesses About Mobile Marketing
August 27, 2024
"Our research describes critical attributes of a mobile mindset, in which consumers are more self-focused and less 'other-focused' on their smartphones than on their PCs," said study co-author Kristen Ferguson, an assistant professor of marketing at Notre Dame's Mendoza College of Business.
The Chronicle of Philanthropy
Donors Less Likely to Give on Smartphones — How Fundraisers Can Combat ‘Mobile Giving Gap’
August 05, 2024
That means they are less inclined to think about the needs of others while using their phones, says Kristen Ferguson, an assistant professor of marketing at Notre Dame’s Mendoza College of Business and one of the authors of “The Mobile Giving Gap: The Negative Impact of Smartphones on Donation Behavior.”
The Conversation
Online fundraising may require different strategies for different devices − new research
July 31, 2024
Kristen Ferguson, Assistant Professor of Marketing, University of Notre Dame
TraderStarter
Smartphones negatively impact charitable giving, revealing need for nonprofits to adapt messaging
June 07, 2024
“The mobile giving gap: The negative impact of smartphones on donation behavior,” recently published online by the Journal of Consumer Psychology, was authored by Kristen Ferguson, assistant professor of marketing at Notre Dame’s Mendoza College of Business, along with Stefan Hock and Kelly Herd from the University of Connecticut.