Joonhyuk Yang
Marketing
Assistant Professor
- Marketing and technology
- Digital economy
- Platforms
- Advertising
- AI/Machine learning applications
Yang’s Latest News
Yang in the News
phys.org
No credit history? You might have another way to prove creditworthiness
August 01, 2025
Joonhyuk Yang, assistant professor of marketing at Notre Dame's Mendoza College of Business, along with co-authors Jung Youn Lee from Rice University and Eric T. Anderson from Northwestern University, found that retail transaction data can significantly improve credit access for consumers without a formal credit history.
World Economic Forum
How grocery shopping data is unlocking financial inclusion
March 27, 2025
Research by scholars at Rice University, the University of Notre Dame, and Northwestern University, Using Grocery Data for Credit Decisions, found that variables such as shopping frequency, consistency in spending, choice of products, and use of discount programs correlate strongly with credit risk profiles.
The Conversation
No credit score? A grocery list could be the next best thing
August 09, 2024
Joonhyuk Yang, Assistant Professor of Marketing, Mendoza College of Business, University of Notre Dame
Futurity
Grocery Shopping Could Prove Your Credit Worthiness
June 06, 2024
A naive approach of simply throwing all our data at this problem without any structure is unlikely to work,'” says Joonhyuk Yang, assistant professor of marketing at the University of Notre Dame’s Mendoza College of Business.
phys.org
Study: Grocery shopping habits prove credit worthiness, aiding those without credit history
May 23, 2024
New research from the University of Notre Dame shows that repeated trips to the grocery store may be all that's necessary to prove creditworthiness.