Assistant Professor, Marketing
Costello’s Latest News
Costello in the News
The Food Tech
June 09, 2023
Así lo dieron a conocer investigadores con sede en Estados Unidos, en específico el autor del artículo John Costello, profesor asistente de marketing en la Universidad de Notre Dame, de dicho país.
May 10, 2023
“We find that uptrend messaging can be used to encourage healthy behaviors that improve consumer quality of life,” lead author John Costello, assistant professor of marketing at the University of Notre Dame, US, tells NutritionInsight.
April 20, 2023
In a new study, Walker and John Costello, assistant professor of marketing at the University of Notre Dame, found that consumers deemed these tactics to be marketing gimmicks, and the brands insincere.
The Wall Street Journal
April 17, 2023
“Companies and marketing firms spend a lot of time and money trying to come up with names, but they aren’t always aware that unconventional spellings may negatively impact customers’ initial perceptions of the brand or company,” says John Costello, an assistant professor at the University of Notre Dame’s Mendoza College of Business and one of the paper’s co-authors.
March 14, 2023
John Costello, assistant professor of marketing at Notre Dame's Mendoza College of Business, isn't too sure.
March 13, 2023
The study was carried out by John Costello, assistant professor of marketing at Notre Dame’s Mendoza College of Business, along with Jesse Walker and Rebecca Walker Reczek from Ohio State University.
March 10, 2023
“Consumers perceive unconventionally spelled names as a persuasion tactic or a marketing gimmick, leading them to view the brand as less sincere,” lead researcher John Costello told Notre Dame News.
March 09, 2023
“We discreetly observed and recorded participants’ seltzer sampling choices to measure the impact of an unconventionally spelled brand name on real product choice,” says lead author John Costello, assistant professor of marketing at Notre Dame.