Joe Urbany


372 Mendoza College of Business
Notre Dame, IN 46556

Professor of Marketing

  • Information search and decision-making
  • Buyer behavior
  • Managerial decision-making
  • Competitive strategy

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Urbany in the News

Thought You Saved $60 on That Vacuum Cleaner? Think Again

Many consumers aren’t aware that these supposed sales are designed to manipulate them, said Joe Urbany, professor of marketing at the University of Notre Dame’s Mendoza School of Business and co-author of a new research paper on deceptive pricing published in this month’s edition of the academic Journal of Marketing.

How to protect consumers from deceptive comparison pricing

Researchers from Duke University, University of Notre Dame, and Microsoft published a new Journal of Marketing article that examines using "true normal prices" during a sale as a way to reduce deceptive pricing tricks.