Joe Urbany
Marketing
Professor of Marketing
- Information search and decision-making
- Buyer behavior
- Managerial decision-making
- Competitive strategy
Urbany’s Latest News
Urbany in the News
The Wall Street Journal
Thought You Saved $60 on That Vacuum Cleaner? Think Again
August 23, 2023
Many consumers aren’t aware that these supposed sales are designed to manipulate them, said Joe Urbany, professor of marketing at the University of Notre Dame’s Mendoza School of Business and co-author of a new research paper on deceptive pricing published in this month’s edition of the academic Journal of Marketing.
phys.org
How to protect consumers from deceptive comparison pricing
May 03, 2023
Researchers from Duke University, University of Notre Dame, and Microsoft published a new Journal of Marketing article that examines using "true normal prices" during a sale as a way to reduce deceptive pricing tricks.