Frank Germann
Marketing
Viola D. Hank Associate Professor of Marketing
- Marketing Strategy
- Customer Analytics
- Marketing in the C-Suite
- Brand Management
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Germann in the News
Bloomberg
It’s Not Just You: Household Product Scents Are Getting Stronger
September 08, 2025
America, however, is a country obsessed with newness, unlike the UK or continental Europe, where a change to a dominant household product would risk sparking revolution. “It’s a part of American culture, this celebration of novelty, progress and reinvention,” says Frank Germann, professor of marketing at the Mendoza College of Business at the University of Notre Dame.
phys.org
Female mentors guide businesswomen to greater success
January 26, 2024
The paper titled "Breaking the Glass Ceiling: Empowering Female Entrepreneurs through Female Mentors" is published in Marketing Science from lead author Frank Germann, the department chair and Viola D. Hank Associate Professor of Marketing at Notre Dame's Mendoza College of Business.