Director appointed for University licensing program

by Dennis Brown

Michael S. Low, most recently director of trademarks and licensing at the University of Arizona, will become director of licensing at the University of Notre Dame, effective Monday (Sept. 1).p. Low will manage the University’s Trademark Licensing Program, which was established 20 years ago to protect and control the use of Notre Dame’s trademarks. Royalty income generated through the sale of Notre Dame licensed products ? many of them related to athletic merchandise ? goes to the University’s general fund for academic initiatives.p. As director of Arizona’s trademark and licensing office since 1984, Low was active in anti-sweatshop initiatives among American colleges and universities, most recently serving on the University Advisory Committee of the Fair Labor Association. He was a founding member and a past president of the Association of Collegiate Licensing Administrators and a founding board member of the National Collegiate Licensing Association (NCLA). In 2000, Arizona’s licensing program received the first Synergy Award for excellence from the NCLA, and in 2002 Low was inducted into the organization’s Hall of Fame.p. “We are very pleased that Mike Low will be heading the University’s licensing department,” said David Harr, assistant vice president for auxiliary services. “He has nearly 20 years of collegiate licensing experience and his talents, abilities and work ethic are widely regarded throughout the licensing industry. Mike will serve the University well in his new role, and will be the primary liaison with our new trademark licensing agency, the Collegiate Licensing Company (CLC).”p. At Arizona, Low worked closely with CLC, which Notre Dame joined in May. Low’s other responsibilities at Notre Dame will include the day-to-day operation of the licensing program and serving as a member of the University’s Licensing Committee, which provides strategic oversight for the program.p. Low is a graduate of the University of Hawaii. He and his wife, Debbie, have two grown children.

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