Shankar Ganesan
Marketing
Raymond W. and Kenneth G. Herrick Collegiate Professor of Marketing
- Interorganizational relationships
- Customer relationship management
- Buyer-seller negotiations
- Service failure and recovery
- Product recalls
- New product innovation
- B2B marketing
- Customer valuation
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Defense One
Companies that left Russia after 2022 invasion saw reputation boost, study shows
October 01, 2024
Firms with strong environmental, social, and governance reputations saw more pronounced net buzz, according to Shankar Ganesan from the University of Notre Dame and Girish Mallapragada from Indiana University, whose paper went online in March and will appear in the forthcoming edition of the Journal of Public Policy and Marketing.