Mitchell Olsen

Mendoza College of Business

Office
373 Mendoza College Of Business
Notre Dame, IN 46556
Phone
+1 574-631-1734
Email
molsen2@nd.edu

  • Brands
  • Innovation and New Product Development
  • “Green” Marketing Strategies

Olsen’s Latest News

Olsen in the News

Facebook-owner Meta heads for dismal quarter as advertisers unfriend

"The cost to acquire customers on digital channels like Facebook has increased while the ability to target customers has decreased," said Mitchell Olsen, assistant professor of marketing at the University of Notre Dame.

Watch all the commercials from the 2022 Super Bowl

“Nostalgia is a really good way to tap into positive memories that large portions of viewing audience will have,” Mitchell Olsen, assistant professor of marketing at the University of Notre Dame’s Mendoza College of Business told CNBC. “It’s an opportunity to attach your brands with some of those positive associations.”

Celebrities, humor and a huge dose of nostalgia will dominate Sunday’s Super Bowl ads

“Nostalgia is a really good way to tap into positive memories that large portions of viewing audience will have,” said Mitchell Olsen, assistant professor of marketing at the University of Notre Dame’s Mendoza College of Business. “It’s an opportunity to attach your brands with some of those positive associations.”

Welcome to the crypto Super Bowl

"There are certainly shades of 2000, but we're not sitting under the same tree exactly," said Mitchell Olsen, assistant professor of marketing at the University of Notre Dame's Mendoza College of Business.

Pandemic effects, sales and openings: Here's what Michiana businesses faced in 2021

But Mitchell Olsen, a marketing professor at the Mendoza College of Business at the University of Notre Dame said he believes factors related to the jobs themselves are making them harder to fill, especially when job seekers see other opportunities in other industries with less stress and better pay and benefits, such as the RV industry in Elkhart County. 

Five questions with… Notre Dame marketing professor Mitchell Olsen

According to new research conducted by Mitchell Olsen, assistant professor of marketing at the University of Notre Dame’s Mendoza College of Business, there are numerous tactics marketers can tap to not only chip away at vaccine-hesitant populations, but also help prepare for future health crisis responses.

Recovery conundrum: Lack of workers could slow rebound in South Bend area hospitality industry

“People are finding the next best alternative from working in retail or restaurant is one of the more attractive options,” said Mitchell Olsen, a marketing professor at the Mendoza College of Business at University of Notre Dame. “We’re seeing one industry that was upended in a negative way, to some respect, but then we are living near an industry that benefited the most with the RV industry.”