Jianna Jin
Marketing
Assistant Professor
- Consumer behavior
- Impact of digital technology on consumer-brand relationships
- Impact of political ideology on consumers' marketplace decisions
Jin’s Latest News
Jin in the News
The Conversation
Chatbots don’t judge! Customers prefer robots over humans when it comes to those ’um, you know’ purchases
November 06, 2025
Jianna Jin, Assistant Professor of Marketing at Mendoza College of Business, University of Notre Dame
The Good Men Project
People Prefer Chatbots When Buying Embarrassing Stuff
September 15, 2025
When purchasing “embarrassing” products like diarrhea medicine or acne cream, consumers would rather engage with a chatbot over another human, even when they are shopping alone at home, according to lead author Jianna Jin, assistant professor of marketing at the University of Notre Dame’s Mendoza College of Business.
Futurity
People prefer chatbots when buying embarrassing stuff
September 04, 2025
When purchasing “embarrassing” products like diarrhea medicine or acne cream, consumers would rather engage with a chatbot over another human, even when they are shopping alone at home, according to lead author Jianna Jin, assistant professor of marketing at the University of Notre Dame’s Mendoza College of Business.