Senior marketing communications executive appointed to new post

Author: Dennis Brown


Todd Woodward, an executive vice president for the international public relations and communications firm Weber Shandwick, has been appointed to the newly created position of associate vice president for marketing communications at the University of Notre Dame.

A graduate of the University with a bachelors degree in English, he began his new duties June 19.

We’re thrilled to have Todd return to Notre Dame in this leadership capacity,said Hilary Crnkovich, vice president for public affairs and communication.Todds vast experience as a strategic marketing expert, coupled with his affiliation and understanding of Notre Dame, will serve the University well as we deliver the Universitys messages across a myriad of multi-media channels.

Woodward will work strategically with Crnkovich, University officers and public affairs department heads to develop messages and tools that best communicate the excellence of Notre Dames teaching, research, outreach and community service, and Catholic character. He will lead five units within the division: Notre Dame Magazine, Notre Dame Web Group, Notre Dame Media Group, Strategic Communications Planning, and the faculty/staff newspaper ND Works.

In the Chicago office of Weber Shandwick since 1997, Woodward helped develop the strategy and creative execution for new product launches, brand repositionings and consumer education campaigns for numerous blue-chip clients, including theGot Milk?milk mustache campaign for the Milk Processor Education Program, the Harley-Davidson Motorcycle Company, Staples, Riddell Sporting Goods and Ace Hardware. He helped launch more than 200 milk mustache celebrity advertisements, coordinated and publicized the 90 th , 95 th and 100 th anniversary celebrations of Harley-Davidson, and introduced and branded numerous products and education campaigns.

Prior to joining Weber Shandwick, Woodward served as a communications manager and director with Prince Sports Group ofPrinceton,N.J.He managed all public relations functions for Benetton Racquet Sports brands, handled event and professional player appearances for Prince Sports athletes, assisted with national advertising and promotions, and managed all the issues management and corporate communications for the Prince Sports Group.

Before he entered the public relations and communications field, Woodward worked for three years at the Washington Post in various newsroom positions.

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