Notre Dame MBA Marketing Club goes green for marketing symposium

Author: Carol Elliott

Marketing Symposium

As global resources shrink, sustainable business practices are now as integral a part of doing business as financial reporting or customer service. And increasingly, a company has the responsibility to not only enact these practices, but describe them to its customers, suppliers and others who are impacted.

The third annual Notre Dame Marketing Symposium will examine “Marketing’s Role in a Sustainable Society” during a two-day event March 26 and 27 (Thursday and Friday) on the campus of the University of Notre Dame.

The symposium is hosted by the Notre Dame MBA Marketing Club in order to provide current students, alumni and industry professionals an opportunity to gain insight into marketing practices, learn about leading marketing organizations and provide networking opportunities. The conference is open to the public as well as all Notre Dame students, staff and faculty.

The event will begin with an opening reception at the Warren Golf Course clubhouse at 5 p.m. March 26, featuring speakers from Chicago 2016, the organization responsible for submitting Chicago’s bid to host the 2016 summer Olympic Games. On March 27, the symposium will be held at the Mendoza College of Business and will include speakers and a panel on marketing and sustainability.

The cost of attendance ranges from $10 to $40 for the public, $10 to $22 for Notre Dame alumni, and the symposium is free for all current Notre Dame students. More information is available on the Web at:, where online registration also is open from March 16 to 23.

“Sustainability is a mindset that needs to guide all of our decisions − professional and personal,” said Carolyn Y. Woo, Martin J. Gillen Dean of Notre Dame’s Mendoza College of Business. “I believe that our young people will lead us on this transformation. I am proud of our students for their leadership and contribution to the initiative. This conference, made possible by their passion, enthusiasm and hard work, will educate and inspire us.”

Speakers for the symposium are: Toni McEwan, marketing manager at The Dow Chemical Co. who works to validate innovative “green” technologies that deliver optimal performance in an environmentally conscious manner; Michael Boyack, manager, EH&S Product Safety & Environmental Delivery for Xerox Corp., whose responsibilities include product-related environmental sustainability initiatives; and Paul Murray, director of Environmental Safety and Sustainability at Herman Miller, who focuses on corporate environmental responsibility.

Contact:Jenny Brennan, Notre Dame MBA, 415-254-2444,