Marketing study sheds light on controversial slotting fees

by Dennis Brown

Walk into most any grocery store and it’s obvious that some products receive preferential treatment. It may be that one brand of soup is on the shelf at eye level, while others are on the top or bottom shelves; or it could be a new and unknown product receiving prominent display at the end of an aisle, where customers are more likely to take notice.p. Such placement isn’t always by happenstance, but rather is often the result of product manufacturers paying the stores for prime positions.p.

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