Marketing professor receives highest honor in the field

by Dennis Brown

p. William L. Wilkie, Al and Eleanor Nathe Professor of Marketing at the University of Notre Dame, is the 2001 recipient of the highest honor given to educators by the American Marketing Association (AMA).p. The Irwin/McGraw-Hill Distinguished Marketing Educator Award recognizes universally acknowledged scholars and long-standing leaders in marketing education who have made extensive contributions to the discipline.p. Wilkie will be honored at the AMA’s annual summer educators conference Aug. 11-14 in Washington, D.C.p. “All of us who work with Bill know of his unrelenting drive for excellence in his research and teaching,” said Carolyn Woo, Gillen Dean of Notre Dame’s Mendoza College of Business. “His dedication to students and assistance to colleagues reflect both his generosity and the deep sense of mission he holds for academia and Notre Dame. This is a most deserving honor.”p. One of the most frequently published and cited authors in the field, Wilkie specializes in consumer behavior, public policy and advertising. He is the author of “Consumer Behavior,” now in its 3rd edition, and the coauthor ? with Notre Dame colleague Patrick Murphy ? of “Marketing and Advertising Regulation: The Federal Trade Commission in the 1990s.”p. Wilkie is a 1966 Notre Dame graduate who earned his master’s of business administration and doctoral degrees from Stanford University. Prior to his return to Notre Dame he taught and conducted research at Harvard and Purdue Universities and the University of Florida. He also previously served as an in-house consultant for the Federal Trade Commission and a research professor at the Marketing Science Institute at Cambridge.

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