Car featured in new James Bond film to be on display

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Exhibit in conjunction with talk by Aston Martin executive p. A $228,000 Aston Martin V12 Vanquish similar to the car featured in the upcoming James Bond film will be on display ? minus Pierce Brosnan ? on Friday (Nov. 22) at the University of Notre Dame in conjunction with a talk by the North American president of the luxury automaker.p. Mike O’Driscoll, who presides over the Aston Martin, Jaguar and Land Rover brands in this continent, will speak at 10:30 a.m. in the Jordan Auditorium of the Mendoza College of Business on the development of the three British car companies, the democratization of luxury in the automobile market, and business strategies used to market the Jaguar. The talk and V12 exhibit, which will be in the Mendoza courtyard, are both free and open to the public and will take place on the same day as the 20th Bond film, “Die Another Day,” opens in theaters across the United States.p. The movie stars Pierce Brosnan, Halle Berry and, for car buffs, the V12 Vanquish, the latest in a long line of luxury cars from Aston Martin, featuring an aluminum and carbon fiber body, Formula One-style gearbox, 460 horsepower engine and six-speed manual transmission.p. O’Driscoll is responsible for marketing, finance, service and product development for the Aston Martin, Jaguar and Land Rover brands in North America, which is the world’s largest market for luxury vehicles. To better compete with Mercedes, BMW and Lexus, the three British brands were consolidated by the Ford Motor Company’s Premier Automotive Group in September 2001.

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