The University of Notre Dame has selected the Collegiate Licensing Company (CLC) as its trademark licensing agency.p. Notre Dame’s licensing program was established in the early 1980s as one of the first in higher education and since then had been managed on an independent basis. Through its new partnership with CLC, the University will seek to build on the cornerstones of its program—brand protection and retail exposure. Notre Dame has one of the strongest licensing programs in the nation. An ESPN survey in 2001 found that more consumers buy clothing with a Notre Dame logo than that of any other university. Royalty income generated through the sale of licensed products—many of them related to athletic merchandise ? goes to the University’s general fund for academic initiatives.p.