Professor of Marketing
Areas of Expertise
Business and marketing ethics, public policy issues in marketing
C. R. Smith Co-director of Notre Dame’s Institute for Ethical Business Worldwide, Murphy specializes in studying how ethics influence marketing decision-making in both business and non-profit organizations and teaches courses in business ethics, marketing ethics and corporate sustainability. He is author of “Eighty Exemplary Ethics Statements,” in which he presents and comments on the codes of conduct at some of the world’s leading corporations and institutions, and is a fellow of the Ethics Resource Center in Washington, D.C. In addition, Murphy is the author of a guide on ethics for the recruitment process to inform job seekers and recruiters. It covers the benefits of ethical work environments, includes sample questions which recruiters and job seekers can pose during an interview and lists unethical behaviors to be avoided. His recent work has focused on normative perspectives for ethical and socially responsible marketing, distributive justice as it relates to marketing decision making, emerging ethical concerns in advertising, and ethics and the ethical foundations of relationship marketing. His articles have won “best paper” awards from the Journal of Advertising, Journal of Macromarketing, and the European Journal of Marketing.
On Sept. 29, 1982, seven people in the Chicago area died after taking Tylenol that had been laced with potassium cyanide. Marketing Professor Patrick R. Murphy considers the aftermath on the 25th anniversary of the crisis.