Joe Urbany

Joe Urbany

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Professor of Marketing

Office: 372 Mendoza College of Business
Phone: 574-631-2687

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Areas of Expertise

  • Information search and decision-making
  • Buyer behavior
  • Managerial decision-making
  • Competitive strategy

Recognized by the Journal of Consumer Psychology as among the nation’s most productive and leading authors of consumer marketing research, Urbany is an expert in buyer information search and price perception, information economics, price competition, and competitive conjecture and decision-making. His work has appeared in the Journal of Consumer Research, the Journal of Marketing, Marketing Science, Harvard Business Review, the Journal of Retailing, the Journal of the Academy of Marketing Science, the Journal of Economic Psychology, and the Journal of Behavioral Economics, among others, and has been cited in U.S. News and World Report, USA Today, MSNBC, the Wall Street Journal, UPI, the Canadian Broadcasting Company, and in other international media.

Urbany has consulted and conducted executive education programs for a wide variety of organizations and state governments, including Bayer, JP Morgan Chase, Sennheiser, Hardee’s, Quincy’s, Donnelly, and Milliken and Company. He was previously Associate Dean of Graduate Programs in the College. During his term, the MBA program at Notre Dame moved into the top 30 programs nationally.



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